Stage23 Toolkit - Strategy

The age of unsuspecting consumers is over; Clients know what they want before they come to you for help. Although every industry is different, one thing remains consistent - customers seek to solve a problem with a quality product from a reputable company.

Having the most accurate and up-to-date understanding of a consumer's needs and anticipating their future desires is the key to creating products and services your clients will be searching for. When done successfully, your customers will sell your product through word of mouth, allowing you to focus on creating and maintaining a captivating and engaging brand strategy.

At Stage23, we help businesses like yours strategize and get ahead of the curve. We work closely with you and your team to create an alluring brand identity leading to increased brand awareness and, ultimately, help increase lead generation and grow your business.

By listening to consumer insights and executing on information gathered, we are consistently testing in everyday life, because we value practical results over numerical predictions.

Our Process

To ensure we deliver consistent quality in our services, we have developed a step-by-step process that we use in every project to create branding & marketing plans that are unique to your needs.

Step 1:

Discovery of key problems

For us to effectively help you come to a solution, we need to understand what problems you may be facing. We start with a team meeting to get to know your current strategy and what the next stage looks like for you.

Step 2:

Analysis of current strengths and weaknesses

Since we are not a direct part of your organization, we offer a fresh perspective on your position. We will analyze the strengths and weaknesses of your branding or marketing plan and address the shortcomings to ensure the problem does not repeat itself after our strategy implementation.

Step 3:

Development of strategy

Now that we understand your current market positioning, we will create a unique solution that perfectly fits your needs. After all the analysis is complete, our skilled team will design an actionable solution that will propel your business to the next stage.

Step 4:

Implementation

Once the new strategy has been created and approved, it is time to integrate it into your operations. We will be assisting you to ensure our plan is effective in practice.

Step 5:

Analysis of metrics

When the strategy is implemented into your operations, we will see its effect on your consumer metrics. Depending on what these numbers show, we can adapt your strategy to tackle the problem we are trying to fix more effectively.

Step 6:

Revision / What could have been done better?

As stated above, with Key Performance Indicators (KPIs) measured, we adapt the strategy to be a more effective solution. Depending on our contract, we will either revise the strategy to reimplement it starting from Step 3, or share our findings with you on what we would have improved so you understand what you may want to focus on in the next round of iterations.

Step 7:

Repeat from Step 1

The problem you approached us with is now likely a worry of the past. It is time to move on to the next issue that may hinder your business from gaining new leads, expanding, and progressing to the next stage.