Stage23 Toolkit - Creative

Marketing and branding are only as good as the assets used in the strategy. Although it is essential to have clarity and consistency in these domains, standing out from your competitors with original, creative and, most importantly, memorable visuals are not to be overlooked. The failure to balance these contradictory concepts comes from unnecessary rigidity in the creative brief or a misunderstanding of the consumer’s needs.

At Stage23, we solve this by changing how we communicate with our copywriters, photographers, designers and videographers. To address these challenges, we get to know the people we serve and adjust our communication style to embrace their strengths. We discuss potential solutions in depth, ensuring everyone feels heard and respected. This way, we bring more ideas to the table and allow our talented team to dependably produce creative assets with brand consistency and clarity in mind.

Whether your strategy requires copy, photography, graphic design or video, we ensure it appeals to your client's needs and desires, all while staying true to your brand identity.

Our Process

To ensure we deliver consistent quality in our services, we have developed a step-by-step process that we use in every project to consistently deliver effective branding & marketing assets that cater perfectly to your needs.

Step 1:

Discovery of brand image / tone of voice

Our goal is to provide you with assets consistent with your brand identity. We will book a meeting to get all the details of what goes into your brand.

Step 2:

Understanding of purpose for the asset

During the meeting, we will also discuss the purpose of the asset(s). Depending on which platform you plan to use the asset(s) (e.g. business cards, social media, website, marketing campaign, etc.), the purpose of the asset(s) will change. We want to ensure you get the most value from the final product we deliver.

Step 3:

Developing execution plan

After we have the full picture of what the asset(s) should be, we create an action plan on how we will make that piece of content for you. We will share the process with you to ensure complete transparency and build trust.

Step 4:

Creation of assets

Once we have the plan developed, we will execute it in a timely manner and keep you informed on every step of the process.

Step 5:

Implementation

At this point, we’ve created the asset(s). Depending on our contract, we may help you with implementation, either through posting on social media, implementing on the website or delivering the physical product in the case of business cards, apparel or the like.

Step 6:

Analysis of asset effectiveness

Going back to Step 2, understanding the purpose of the asset(s) is essential. Whatever the intent is, our team will ensure we hit the target. At this point, we will analyze what can be improved so, next time, we can deliver you a better product.